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    Case study · Custom web app + AI

    Case study: a custom project management tool with BSC, OKR and AI

    Strategy lived in slide decks. KPIs, budgets and approvals lived somewhere else. One Piece Consulting built a custom project management tool that links BSC and OKR goals to daily work, spending and sign-offs, with a built-in AI assistant.

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    Enterprise strategy and performanceCustom web applicationDelivered by One Piece Consulting
    2 frameworksBalanced Scorecard (BSC) and OKR, in one platform
    7 configurable layersfrom strategic objective down to subtask
    1 work and approval hubfor every task, sign-off and piece of evidence
    Built-in AI assistantask questions and run supported workflows by chat
    Swipe for more →
    AR
    By Ali Rana, CEO, One Piece Consulting · Updated 11 November 2026

    Key facts

    • Client: An enterprise organisation (name kept private)
    • Product: Custom project management tool
    • Frameworks: Balanced Scorecard and OKR, configurable
    • Hierarchy: 7 layers, objective to subtask
    • Performance: KPIs, targets, actuals, achievement, budgets, expenses
    • Governance: roles, approval chains, evidence, audit trail
    • AI: built-in assistant with natural-language chat
    • Delivered by: One Piece Consulting, Dubai
    The challenge

    A clear strategy, but no line to daily results

    The hard part was never writing the strategy. It was proving that everyday work moved it forward. Leaders couldn't see how projects, KPIs and spending added up to the goals they had set.

    What wasn't working

    • Strategy in presentations. Objectives were set once a year and then sat in slide decks.
    • Projects tracked on their own. Project tools had no link back to the goal each project served.
    • KPIs spread across reports. Targets and actual results lived in different files and owners.
    • Budgets and approvals apart. Spending and sign-offs ran in separate, disconnected workflows.
    • Time lost on updates. Teams spent hours chasing status updates instead of delivering.

    What the organisation needed

    • One place for strategy, execution, performance and governance.
    • Freedom to use BSC, OKR or its own structure.
    • Proof of progress leaders can trust.
    • Room to fit different departments and reporting lines.
    What we built

    A custom project management tool, from boardroom goal to subtask

    We built a configurable web platform that connects planning with day-to-day work. Every task now traces back to the objective it serves, and every objective shows its KPIs and budget beside it.

    The 7 configurable layers

    Each layer links to the one above it, so progress rolls up from daily work to strategy.
    1
    ObjectiveBSC perspective or OKR objective
    2
    Programa group of related projects
    3
    Projectowner, scope, budget
    4
    Phasestages of delivery
    5
    Milestonecheckpoints with dates
    6
    Taskassigned work
    7
    Subtaskthe smallest unit of work
    KPIs · targets, actuals, achievement
    Money · budgets and expenses
    Governance · approvals, evidence, audit trail
    KPIs, money and governance run across every layer.
    1

    Strategy frameworks: BSC and OKR

    Organisations choose the Balanced Scorecard, OKRs or their own model. The framework is set up, not hard-coded, so it can change as the management approach changes.

    2

    Execution: programs to subtasks

    Strategic objectives link down to programs, projects, phases, milestones, tasks and subtasks. Each person sees what they own and how it serves a goal.

    3

    Performance: KPIs, budgets and dashboards

    KPIs, targets, actual results and achievement are calculated next to the work they measure. Budgets and expenses sit in the same place. Executive dashboards show performance, project progress and spending together.

    4

    Governance: approvals you can trust

    Role-based access, approval chains you can configure, evidence-based completion and a full audit trail. A central Work Hub holds every task and approval in one queue.

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    Before and after

    What changed for leaders and teams

    The platform brings management activities that used to be separate into one connected structure.

    ActivityBeforeAfter
    Strategic objectivesSlide decks, reviewed once a yearLive in the platform, linked to the work that delivers them
    Project trackingSeparate tools with no link to goals7-layer hierarchy, from objective down to subtask
    KPIsScattered across reportsTargets, actuals and achievement calculated in one place
    Budgets and expensesTracked outside project workShown next to the projects that spend them
    ApprovalsDisconnected workflowsConfigurable approval chains in one Work Hub
    Proof of completionStatus updates by messageEvidence attached and checked, with an audit trail
    Finding informationClicking through menus and filesAsk the AI assistant in plain language
    AI inside the platform

    A built-in AI assistant for everyday questions

    The platform includes its own AI assistant. Users ask questions in plain language, find organisational information and work with supported workflows through chat. It's part of our wider AI automation services.

    Questions users can ask

    "Which projects under our customer objective are behind schedule?"
    "Show me the KPIs I own and this quarter's achievement."
    "What approvals are waiting for me today?"
    Example questions, to show how the assistant is used. The assistant answers from information the user has access to.

    Need strategy and delivery in one system?

    Tell us how you plan and track work today. We'll show you what a connected platform could look like.

    Book a Consultation
    The results

    One connected platform from strategy to delivery

    The platform gives the organisation more visibility, accountability and control, from boardroom objectives to everyday delivery.

    For leadership
    Strategy, progress and spending on one screen

    Leaders view objectives next to project progress, KPI performance and budget use, across departments.

    For teams
    Clear ownership of every task

    Teams manage assignments, submit evidence, handle approvals and track who owns what, in one consistent structure.

    For governance
    Progress backed by proof

    Evidence-based completion, approval chains and audit trails mean reported progress can be checked.

    For the future
    An AI layer to build on

    The AI assistant sets a base for making more information and workflows available by chat over time.

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    Buy or build?

    OKR software or a custom project management tool?

    Ready-made OKR software is the right choice for many teams. A custom build is worth it when your structure, approvals or data don't fit a standard tool.

    QuestionOff-the-shelf OKR softwareCustom project management tool
    Time to startDays to weeksLonger: discovery, design and build
    FrameworksUsually one modelBSC, OKR or your own, configurable
    Hierarchy and approvalsFixed by the vendorBuilt around your structure
    Budgets and evidenceOften limited or add-onsPart of the core design
    Links to your systemsVendor's integrationsBuilt for your systems, including Odoo
    OwnershipSubscription to the vendorYour platform, your roadmap

    Already run Odoo for finance or HR? A custom tool can be built to work with it, so the same data isn't typed in twice. We also deliver Odoo implementation in the UAE: see how Milele Car Rental runs its fleet on Odoo, or read how Mohsyn cut admin by 60%.

    Questions

    Custom project management tools: common questions

    What is the difference between a Balanced Scorecard and OKRs?

    A Balanced Scorecard (BSC) measures strategy across fixed perspectives, such as financial, customer, process and growth. OKRs set a few ambitious objectives with measurable key results, usually each quarter. BSC suits long-term planning. OKRs suit fast, focused goals. Many organisations use parts of both.

    Can one platform support both BSC and OKR?

    Yes. In this project we built the framework layer to be configurable, so an organisation can run BSC, OKR or its own structure. Objectives then link down to programs, projects, milestones and tasks in the same system.

    Should we buy OKR software or build a custom platform?

    Off-the-shelf OKR software is quicker to start and works well for standard goal tracking. A custom platform makes sense when you need your own hierarchy, approval chains, budget tracking or links to internal systems. We help you compare both honestly before any build starts.

    How does an AI assistant help with strategy management?

    The assistant lets users ask questions in plain language, find information across the platform and work with supported workflows by chat. People spend less time clicking through menus to find a KPI, a task or an approval.

    What is evidence-based completion?

    It means a task isn't marked done on someone's word alone. The person attaches proof, such as a file or a report, and the right approver checks it. Every step is saved in an audit trail, so leaders can trust the progress figures.

    Can a custom project management tool connect to Odoo?

    Yes. A custom platform can be built to work with the systems you already use, including Odoo, so budgets, expenses or people data aren't typed in twice. We map what needs to sync during discovery, before any build starts.

    How much does a custom project management tool cost?

    It depends on the number of users, the layers and approval chains you need, the dashboards and reports, the AI features and the systems it must connect to. After a free discovery call, we send a written scope with the cost, so you know the number before any build starts.

    Related: AI automation services in the UAE · All case studies · Book a free consultation

    AR

    About the author. Ali Rana is the CEO of One Piece Consulting, a Dubai-based team that builds Odoo systems, custom web and mobile apps, and AI automation for businesses in the UAE and Saudi Arabia. His team delivered this project.

    Planning a custom platform?

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    Tell us how your organisation plans, tracks and approves work today. In a free 30-minute call, we'll talk through what a custom web platform with AI could do for you.

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    OfficeOne Piece Consulting
    106 Building, Al Ramth 02, Remraam, Dubai, United Arab Emirates
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